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The Perfection Ad Campaign - Reversed - SightLines Marketing | SightLines Marketing

It’s the same message as the first Perfection Campaign—with a few tweaks. The visual is reversed. In the first version, the image dominated. The copy ran like a footnote across the bottom of the page. This time we flipped it, led with the copy and put the image in a support role. Visual by Hillary Reilly Design  Scroll down to view all three ad concepts.

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