Why Bother With a Business Blog?
“Why do I need a business blog? Who even reads anymore?” I recently spoke with an attorney friend about marketing for her law practice. She asked me those questions. In answer to the second one, “who has time to read blogs?” there would be at minimum three types of readers for your blog posts: definitely the […]
Content Writing for the Web That People Will Read
Content Writing That Gets to the Point So, you wrote a good web page or blog post. You researched your keywords and keyed the topic to match the interests of your audience—and it worked. They clicked through to your website. But your analytics show they didn’t spend enough time on the page to read your carefully crafted […]
Website Content: When Your Website Is Bad For You
Bad Website Content Is Bad for You Your website is a real head turner. Wow! It’s gorgeous. You love it. So proud of it. Heads up! This site you love with all your heart just isn’t all that into you. This stunningly designed, highly evolved digital wonder doesn’t need you the way you need it. […]