To compete online the clients needed a website with sound information architecture and search optimized page content. Upon launch, all principal pages of the new website ranked on page one of search for their home location in McLean. In addition, they needed to show up in nine locations for an initial set of 20 keywords.  To accomplish that, we implemented  a content marketing program to build out the reach of the new website. After 18 months of strategic SEO blogging , the company ranked on page one for most of those keyword phrases in most of those cities. And the work continues….

website optimized page content

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